In April, the spring blossoms will be opened, and it is also the traditional peak season of the "Golden Three Silver Four" of the Textile Apparel Industry. However, the butterfly effect caused by the epidemic is everywhere, the lack of production resources, the lag of logistics transportation, the stagnation of market demand, etc., allowing the Jiangsu textile industry to fall into "unprecedented winter".
Inventive increase, flow funds tightened
"Gold Moon" was forced to press the pause button, and Nanjing Tao Yumei Clothing Design Industrial Co., Ltd. is slightly refined. Revealing the scene of the peak season in spring in the year, the expression of Yang Taoran, deputy general manager of Tao Yumei, is slightly bitter. Since these half months, employees have not been in short, capacity and order cannot be restored, and the sales of products that have been sold are not smooth, inventory surge, sharp profits, etc., there are two joints, the original production and sales plan is all chaos, everything is still Need to discuss from the head ...
Annotated Yang Taoran opened the company's development plan, while re-revised, while preparing in advance of the company's R & D production sales. "The textile and apparel industry has a strong season. If there is a peak season of the spring, it will affect the stocks of other seasons." She explained, different from other manufacturing, textile development and production need to advance market 3 to 6 months . Although in spring, for stock, textile and apparel companies have entered the peak period of summer production and the research and development period of autumn clothes. However, affected by the epidemic, from the downstream retail terminal to the upstream clothing processing, once stopped, not only before spring sales, the stock brought by the slow sales will also affect the storage and transportation cost of the company, will also lead the flow of liquidity , Hindering the purchase of autumn fabrics, it can be described as a whole body.
In the 180 km from Tao Yumei Clothing Design Industry Co., Ltd., Suzhou Yalai Clothing Co., Ltd. also encountered the same hierarchy. "Spring Festival to the end of March, the offline shop closed the store, the online logistics is out of service, and the sales of our spring and summer clothing are affected. I calculate the loss of the day every day, my heart is in the blood Wang Xin, General Manager of Yalai Clothing, said that there is a lot of experience in the spring inventory in the first two years, this year they have properly reduced the production volume of spring clothes, but still the abduction, stock backlog, warehouse The blank cloth also increases.
In fact, the textile and garment enterprises affected by the epidemic is not only the two, and Lu Mei, deputy secretary and secretary general of the Party Branch of the Provincial Industry and Commerce Commission, and in late March, and the Provincial Industry and Commerce Co., Ltd. launched an epidemic industry situation. Investigation, 80% of the list of interviews said that this year's target performance completion rate is less than 60%, only 20% of enterprises said that this year's target performance completion rate is about 70%.
Logistics is not smooth, foreign trade orders sharply
Under the epidemic, the textile and apparel domestic trade enterprises are suffering from the affiliation, and foreign trade export companies are also in trouble. "The most worrying thing still happened, just received a call, another export order was canceled, and it is expected to have 1 million yuan." After finishing this sentence, the general manager of Wuxi Green Meng Clothing Co., Ltd. has a teardrop. She introduced that green citizers mainly engage in knitted garment processing. Since March, due to epidemic prevention and control, logistics transportation and supply chain and express delivery industrial stops or constraints, green cute clothing has three orders have been canceled. Orders of signing success, the original auxiliary materials can not come, the finished clothing does not go, even the water supply chain and franchisee relationship, buried hidden dangers for subsequent operations.
Wang Ping said that in order to repair customer relationships in a timely manner, they have changed some foreign trade orders to be air transport. Although the transportation cost is greatly increased, severely squeezing the profit space, but only can take off the door to the belly Never. She calculated a pen account, taking the Vietnamese cargo as an example, a 20-foot container loaded 11 tons of goods, the shipping cost is about 10,000 yuan, but the air freight price is approximately 165,000 yuan, only the cost of shipping costs increased by nearly 16 Multiplier.
Not only in Wuxi, Lianyungang Beautiful Poetry Co., Ltd. is also the same because of the lack of logistics, and the order is reduced. Taishi Ping, general manager of the beautiful poetry costumes that have been continuously suspended for more than 20 days, said that the influence of the epidemic, the foreign trade order is reduced, the company's employees are insufficient, the rhythm of the enterprise is chaos, and the quarter is at least about 1 million yuan, but in the first quarter Profit at least 1 million yuan.
When analyzing foreign trade orders, Taisi, who has been engaged in foreign trade for many years, said: "Half of our products is export overseas, the volatility of the international market is very affected by us." In recent years, some middle and low-end orders have been present in China The trend of foreign metastasis, after the global epidemics, due to the earliest replenishment of domestic factory, in many countries in the absence of the epidemic, the textile clothing export order has reflux, but this year, many Southeast Asian national production capacity recovery, no Less orders ran back.
Innovative response to market changes
Despite the face of heavy pressure, although the unprecedented crisis is encountered, many Jiangsu textile companies do not lie on this, but show extreme "survival". The textile and apparel market is great, and it also provides a variety of possibilities for companies, almost all companies are through innovative response market giants. And in Lu Mei appeared: "Opportunity and challenges, each crisis is the opportunity to change the market style."
Nanjing Tao Yumei costume company is one of the companies. According to Yang Taoran, 90% of its products were sold out before the epidemic appeared. In the moment, in order to change the current market sales channel, the micro-commercial city and live broadcast platform have been opened. At the same time, Tao Yumei clothing is also trying to transform business methods, gradually transforming to light assets, will cooperate with qualified processing enterprises that meet the needs of enterprises, and entrust it to process non-core products. In response to market demand, companies will focus on developing new Chinese costumes and integrate mechanical unsubstitative traditions.
In these three years, in the past three years, Wuxi Green Meng Clothing Co. Only enterprises develop their own brands, they can no longer be restricted by the international market, and Jiangsu has a complete textile industry chain, and the professional characteristics of the regional industrial cluster, these innate conditions will promote the transformation of enterprises.
For many companies' transformation, industry experts expressed support, but also give relevant recommendations, the Jiangsu textile and apparel industry should bid farewell to the current state, need to be developed, realize industrial clusters and industrial chain support, and at the same time , Pay attention to the collection. They use the Fuyang Economic and Technological Development Zone, but not only intelligent textile manufacturing companies, but also textile manufacturing companies. At present, a green supply chain has been built, and the company's purchase does not have to go out of the park. Currently, local data is being transformed into high-value home textile characteristics through large data, Internet of Things and intelligent management.
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